Herbal Essences Pop-Up 2026 | Amplify
Located in the heart of Sydney’s CBD, the Herbal Essences activation brought the new Petal Soft Rose shampoo range to life through an immersive, floral-inspired experience. Live for 48 hours, the activation invited thousands of passersby to discover and experience the new range firsthand. Featuring vibrant rose graphics, lush floral installations and interactive touchpoints, the campaign was designed to position Herbal Essences as the ultimate escape to your best self, and even better hair, creating a moment of indulgence and discovery in the middle of one of Sydney’s busiest shopping precincts.
Inside the elevation, a bespoke Flower Shower was created to offer visitors an immersive, sensory experience inspired by the new Petal Soft Rose range. Surrounded by delicate rose visuals and floral detailing, the installation provided a playful, interactive moment that encouraged visitors to engage with the brand, capture content and experience the essence of Herbal Essences firsthand.
Visitors who engaged with the activation were treated to a complimentary rose and matcha, adding an extra touch of indulgence to the experience. These thoughtful takeaways reflected the floral inspiration behind the Petal Soft Rose range, creating a memorable brand interaction.
Digital Content & Social Media Reach
Influencers were invited to capture and share content from the Herbal Essences activation across their social media platforms, showcasing the experience to their audiences. This content would also be reshared across the brand’s own channels, extending the reach of the activation, increasing brand visibility and encouraging further engagement beyond the physical event.
Flat Artwork Breakdown
The flat artwork was developed using supplied builder’s drawings, which provided accurate measurements and specifications for the internal walls, windows, doors and other architectural features. These drawings were used as a guide to ensure all artwork was correctly scaled, positioned and aligned with the existing structure, allowing for accurate production and seamless installation on-site. We had to ensure that the artwork was a clean full wrap around the entire structure.
