Herbal Essences Pop-Up 2026 | Amplify
Those That Do were appointed to execute the Aperol Summer project, aiming to establish Aperol as the go-to drink for fun and spontaneous daytime get-togethers. The overarching goal was to build lasting love for the brand while ensuring the overall campaign remained an efficient and commercial success.
St Kilda
The strategy focused on making the perfect serve impossible to miss at key locations. The team worked to enhance the brand's visibility and secure prime locations allowing consumers to order an Aperol Spritz while in venue.
We rolled out across the country to create summer moments.
The scale of the project included setting up nine major locations and launching 36 additional venues two of which were on boats.
Part of this project involved graphic design elements tailored uniquely to each location.
These bespoke setups included DJ booth wraps, bar wraps, photo moments and bespoke menu's per venue, as well as merchandise.
Ultimately, the campaign enhanced the consumer experience by bringing high-energy joy to life through curated music and consistent visual branding. These immersive environments featured bespoke photo moments, floral installations, custom-designed coasters, branded games, and relaxing cabanas, creating highly shareable summer destinations across the brand's footprint.
Digital Content & Social Media Reach
Influencers were invited into the Garmin Recharge Lounge to experience CIRQA firsthand, capturing content throughout the space and sharing the launch across their social channels. The considered environment, branded touchpoints and product moments provided a strong backdrop for social content, extending the experience beyond the physical event and driving broader awareness of the new CIRQA band.
Flat Artwork Breakdown
Influencers were invited into the Garmin Recharge Lounge to experience CIRQA firsthand, capturing content throughout the space and sharing the launch across their social channels. The considered environment, branded touchpoints and product moments provided a strong backdrop for social content, extending the experience beyond the physical event and driving broader awareness of the new CIRQA band.
