portfolio | Graphic Design

Garmin Recharge Lounge | Those That Do

Those That Do were appointed to execute the launch of Garmin’s new CIRQA band, bringing the Recharge Lounge experience to life from concept through to delivery. Guests are welcomed by dedicated hosts, introduced to the new product and invited to enjoy curated refreshments as they begin to experience CIRQA.

The journey continues into a private sleep pod for a guided, screen-free relaxation experience, demonstrating how the CIRQA band seamlessly tracks health, rest and recovery while working quietly in the background.

Additional branded assets were developed to carry the experience across every guest touchpoint, including on-street signage, bespoke Garmin product showcases, canapé cards and coasters. Each element was designed to reinforce the CIRQA identity and create a considered, cohesive brand experience from arrival through to departure.

Guests then transition into the main lounge for gourmet food and refreshments before departing with a premium Garmin gift, reinforcing the CIRQA band’s core promise of effortless 24/7 health tracking and leaving a lasting connection to Garmin’s wellness ecosystem.

The project required a complete design suite, including a bespoke event logo, custom Garmin-branded takeaways such as sleep masks and earbuds, and vinyl wraps throughout the space. The design championed the CIRQA band’s signature blue and pink colourways, creating a cohesive visual identity across the entire launch experience.

Digital Content & Social Media Reach

Influencers were invited into the Garmin Recharge Lounge to experience CIRQA firsthand, capturing content throughout the space and sharing the launch across their social channels. The considered environment, branded touchpoints and product moments provided a strong backdrop for social content, extending the experience beyond the physical event and driving broader awareness of the new CIRQA band.